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90-Day Framework

What is ELP-90?

The 90-Day School Launch Framework

Most school launches take 12-18 months and involve costly trial-and-error. ELP-90 compresses this timeline into 90 days without sacrificing quality—because we've done this successfully dozens of times.

ELP-90 combines School-in-a-Box modules with hands-on implementation support, live training, and weekly check-ins. You're not just getting materials—you're getting a dedicated DEENA team guiding you every step of the way.

Three Phases

The Journey: Plan → Build → Launch

90 days from vision to opening day

1

PLAN

Days 1-30

Foundation & Strategy

This phase is about getting crystal clear on your vision, aligning stakeholders, and establishing the foundational systems before you go public.

Week 1
  • Kickoff call with DEENA team
  • Vision & mission articulation
  • Community assessment
  • Site readiness audit
Week 2
  • Academic calendar design
  • Curriculum customization
  • Budget & financial modeling
  • Compliance documentation
Week 3
  • Branding & identity finalization
  • Marketing plan creation
  • Teacher recruitment strategy
  • Parent engagement plan
Week 4
  • Infrastructure setup checklist
  • Technology integration plan
  • Operations manual customization
  • Launch timeline finalization
2

BUILD

Days 31-60

Implementation & Training

This is the execution phase where systems go live, teams get trained, and your school starts taking physical and cultural shape.

Week 5-6
  • Teacher hiring & onboarding
  • 2-day teacher training intensive
  • Classroom setup guidance
  • Learning materials procurement
Week 7-8
  • Marketing campaign launch
  • Enrollment drive execution
  • Parent orientations
  • Community outreach events
  • Website & social media activation
3

LAUNCH

Days 61-90

Opening & Stabilization

The final countdown to opening day and the critical first weeks of operation when you need the most support.

Week 9-10
  • Final systems testing
  • Leadership coaching intensives
  • Teacher rehearsals
  • Opening week choreography
Week 11-12
  • Grand opening event
  • First week support (daily calls)
  • Quick-fix troubleshooting
  • Parent feedback loops

Roles & Responsibilities

What You Provide

  • Land/building with basic infrastructure
  • Initial investment for setup and operations
  • Local team (principal, admin staff)
  • Commitment to Phoenix ideology
  • Weekly availability for DEENA calls/check-ins
  • Implementation of DEENA recommendations

What DEENA Provides

  • Complete School-in-a-Box (all 12 modules)
  • Weekly implementation calls & guidance
  • Teacher training workshops (2-7 days based on package)
  • Branding & marketing materials
  • Troubleshooting & problem-solving
  • Post-launch support (3-6 months)

See the Complete 90-Day Roadmap

Download our sample ELP-90 plan to understand exactly what happens each week

Download Sample 90-Day Plan
Proven Results

ELP-90 Success Stories

90-Day Launch
Sunrise Academy, Guntur

Launched in 87 days with 150 students enrolled

"ELP-90 gave us the structure we desperately needed. Without DEENA's support, we'd still be figuring out where to start."

— Ramesh Kumar, Founder

90-Day Launch
Hope School, Visakhapatnam

NGO-backed school, 200 students, 12 teachers trained

"We avoided countless mistakes because DEENA had already solved these problems. The 90-day timeline seemed impossible—but we did it."

— Priya NGO Director

90-Day Launch
Bright Future School, Nellore

Transformed existing school in 90 days

"Our school was struggling. ELP-90 didn't just help us survive—it transformed us into the most sought-after school in our region."

— Lakshmi Principal

Ready to Start Your 90-Day Journey?

Let's assess your readiness and design your custom ELP-90 roadmap

Book Your ELP-90 Consultation